HeadingKids comply with Firefly.PurposeToothbrushesManufacturerDr FreshDirectionsPush up to flash.UsesEducates children in proper brushing habits. Soft bristles. Flashes for 60 seconds, then turns off automatically. Batteries included.WarningsTHIS TOOTHBRUSH IS NOT A TOY! Please use it under strict parental guidance. Do not let kids chew or pull apart rubber ends. Although securely contained, this product holds very small micro cell batteries under the rubber end which can be harmful if swallowed.